Many people think that graphic design is simply what you find visually appealing. They unfortunately leave out all the goals, branding, use case, messaging, targets, readability, legibility and so many other aspects of powerful visual communication. And often they have no idea that there are a huge range of established and proven principles that form …
A subsidiary of the Welsh National Opera, Cardiff Theatrical Services (CTS) are renowned as world class scenery creators and builders.
In today's world, it seems we are almost always surrounded by things to do and endless distractions. Our phones, social media, and the constant rush of life can make it hard to be still.
PayPal have recently redesigned their logo. I don't think their old logo set the world on fire or anything with the design, but in a bid to move out of a generic colour space, have they not just placed themselves into another generic space?
We were approached by the FSB, after giving a talk on branding and giving some help on how to spot good design (and not so good design) at a smaller event, to join them at their next annual conference.