As automation and software enables those outside of the ‘design world’ to produce pieces of marketing collateral (such as leaflets or adverts and even logos) it leads to many feeling that visuals are simply what appeals to them.
A subsidiary of the Welsh National Opera, Cardiff Theatrical Services (CTS) are renowned as world class scenery creators and builders.
In today's world, it seems we are almost always surrounded by things to do and endless distractions. Our phones, social media, and the constant rush of life can make it hard to be still.
PayPal have recently redesigned their logo. I don't think their old logo set the world on fire or anything with the design, but in a bid to move out of a generic colour space, have they not just placed themselves into another generic space?
We were approached by the FSB, after giving a talk on branding and giving some help on how to spot good design (and not so good design) at a smaller event, to join them at their next annual conference.