It is amazing how often we come across this misunderstanding of these two terms. In fact, if I had a pound for every time it happened I’d have somewhere in the region of some more money than I have now…

Understanding form, light, colour, texture, materials, human behavior. Having experience, knowledge, curiosity, imagination, and an uncanny ability to see answers to problems, and the ability to take a chance sometimes—these are some of the attributes of a good designer.