A client recently forwarded over an email for an Awards show asking if it was legit. It was an invitation to apply for a prestigious UK business award in their category. Now I, like many who’ve been in business for a while, have seen some, let’s call them interesting ‘Awards’ programmes, but this one was …
Marketing involves many moving parts, including strategy, content, timing; but design is often the element that brings everything together and why we love design. Good design can make your campaign more engaging and effective. However, poorly designed material can cause confusion, reduce trust, and put people off. So we’ve put together five common design mistakes …
Designing for your brand can be exciting, until everyone wants to get involved. Too many opinions often lead to confusion, cluttered visuals, and a final design that doesn’t reflect your original idea. Here’s how to avoid the common problems that happen when too many cooks get involved in the design process. 1. Too Many Opinions, …
Looking to plan your social media posts with more purpose? This month-by-month social media marketing days guide highlights key marketing dates throughout the year – which is ideal for creating timely and relevant content that connects with your audience and strengthens your brand’s presence online. So check our our social media marketing days list… January …
When you’re editing video content (whether it’s an interview, vlog or for marketing material) there are always choices to be made in terms of the natural flow of the video. The aim of good video editing is to serve the story without any rough cuts or jumps, all the while keeping the viewer interested in …