Here at Caffeine, we love helping clients to achieve the best outcome possible for what they want for their designed projects. Great design starts with great content, and one of the most important elements you can provide us with is high-quality imagery. Whether you’re providing product images, team headshots, event photography or logos, the quality and …
A client recently forwarded over an email for an Awards show asking if it was legit. It was an invitation to apply for a prestigious UK business award in their category. Now I, like many who’ve been in business for a while, have seen some, let’s call them interesting ‘Awards’ programmes, but this one was …
Marketing involves many moving parts, including strategy, content, timing; but design is often the element that brings everything together and why we love design. Good design can make your campaign more engaging and effective. However, poorly designed material can cause confusion, reduce trust, and put people off. So we’ve put together five common design mistakes …
Designing for your brand can be exciting, until everyone wants to get involved. Too many opinions often lead to confusion, cluttered visuals, and a final design that doesn’t reflect your original idea. Here’s how to avoid the common problems that happen when too many cooks get involved in the design process. 1. Too Many Opinions, …
When you’re editing video content (whether it’s an interview, vlog or for marketing material) there are always choices to be made in terms of the natural flow of the video. The aim of good video editing is to serve the story without any rough cuts or jumps, all the while keeping the viewer interested in …
Us designers often look down on Canva a little, but like all tools, they have their place. It can be a pretty useful tool, especially for beginners who want to create great-looking designs without needing pro-level software. But once you’ve got the basics down, there are a few good habits you can build that’ll make your life …
As a graphic designer living in Wales, sometimes I feel like we’re only a drop in the vast ocean which is the rest of the design world. But then I remember that there are designers who live in much more far-flung parts of the world than I do, and that’s why I’d like to shine …
Big News from Adobe. Love them or hate them, they keep ploughing on with new features for their creative suite of applications. And leaving aside all the possible and real issues surrounding whether Adobe are cannibalising their own customers… Illustrator just got a seriously cool upgrade and it’s kind of blowing our minds a bit. Check …
When the boss lets me loose on this blog I get all sorts of ideas because there’s so many subjects we could look at. That’s how broad and fascinating graphic design is, and how it touches so many lives. But we need to narrow things down a bit, so I eventually decided to shine some …
Why providing vector files to your designer is important… When working with a graphic designer to craft your brand’s visual elements, providing your logo file in a vector format is not just a preference—it’s essential. Vector files, unlike raster images (files like JPEGs etc), are resolution-independent. This simply means that they can be scaled infinitely …