When we talk about branding (and we talk a lot about branding in our world), we’re not just referring to your logo or tagline/strapline. At its core, branding is about how people feel when they come into contact with your business. It’s that instant recognition, the sense that it looks and feels like you. That’s where consistent …
The Friendly Trust are a trusted, Cardiff based registered charity that support and help vulnerable adults manage their money. This includes individuals with long-term disabilities, mental health conditions, and other health conditions. As you can imagine, that’s a wide range of people potentially using their website. Therefore, the site needed to be clean and easy …
Here’s something that wouldn’t usually be at the top of my design radar, but in this case I’m going to make an exception because this one really caught my eye. Anyone who knows me would readily admit that I’m not a petrol-head by any means, but the latest retro electric car to be released by …
Something that’s becoming more common for us is picking up the pieces from digital agencies creating branding for clients who aren’t thinking enough about the restrictions you have when it comes to printing those brands. As an example, we recently had a new client who’d had their branding done a few years before by a …
Here at Caffeine, we love helping clients to achieve the best outcome possible for what they want for their designed projects. Great design starts with great content, and one of the most important elements you can provide us with is high-quality imagery. Whether you’re providing product images, team headshots, event photography or logos, the quality and …
A client recently forwarded over an email for an Awards show asking if it was legit. It was an invitation to apply for a prestigious UK business award in their category. Now I, like many who’ve been in business for a while, have seen some, let’s call them interesting ‘Awards’ programmes, but this one was …
Marketing involves many moving parts, including strategy, content, timing; but design is often the element that brings everything together and why we love design. Good design can make your campaign more engaging and effective. However, poorly designed material can cause confusion, reduce trust, and put people off. So we’ve put together five common design mistakes …
Designing for your brand can be exciting, until everyone wants to get involved. Too many opinions often lead to confusion, cluttered visuals, and a final design that doesn’t reflect your original idea. Here’s how to avoid the common problems that happen when too many cooks get involved in the design process. 1. Too Many Opinions, …
When you’re editing video content (whether it’s an interview, vlog or for marketing material) there are always choices to be made in terms of the natural flow of the video. The aim of good video editing is to serve the story without any rough cuts or jumps, all the while keeping the viewer interested in …
Us designers often look down on Canva a little, but like all tools, they have their place. It can be a pretty useful tool, especially for beginners who want to create great-looking designs without needing pro-level software. But once you’ve got the basics down, there are a few good habits you can build that’ll make your life …