When the boss lets me loose on this blog I get all sorts of ideas because there’s so many subjects we could look at. That’s how broad and fascinating graphic design is, and how it touches so many lives. But we need to narrow things down a bit, so I eventually decided to shine some …
Branding
Why providing vector files to your designer is important… When working with a graphic designer to craft your brand’s visual elements, providing your logo file in a vector format is not just a preference—it’s essential. Vector files, unlike raster images (files like JPEGs etc), are resolution-independent. This simply means that they can be scaled infinitely …
So, imagine there’s a baby and some bathwater. It appears that Jaguar is intent on throwing both of them out—along with the bath itself, the soft and fluffy towels, and the Sudocrem. It’s all gone. That’s of course entirely up to them, but wow, they’ve really gone for it. Before I get too far into …
PayPal have recently redesigned their logo. I don’t think their old logo set the world on fire or anything with the design, but in a bid to move out of a generic colour space, have they not just placed themselves into another generic space?
We were approached by the FSB, after giving a talk on branding and giving some help on how to spot good design (and not so good design) at a smaller event, to join them at their next annual conference.
It’s been great to be back out meeting people face-to-face for client meetings since the great unpleasantness (which all seems a long time ago now). I think you can forget with the proliferation of Teams and Zoom, just how important it is for us to do that.
Brand development must be one of the most exciting projects both for a client and the designer. The responsibility to get it right, to interpret the brand’s personality, values and understand the market, the organisations goals, to ensure usability in different settings, and more is a challenge—an exciting and hugely rewarding one.
Fabulous Welshcakes were our very first client. We created their branding and then everything since. They have artisan quality Welshcakes to Cardiff in a big way with a traditional Welsh recipe and the highest quality ingredients.
Acuity Law is a dynamic law company, with a modern organisational structure and an agile, fluid team-centric model. Not held back by tradition, they always look to improve their client service and grow their community of lawyers and other professionals.
Andrew Forbes are an established and highly respected chartered surveyor with multiple offices in South Wales, the West, and M4 Corridor. They have a particular eye for detail, keen understanding of customer relationships, and a very personable approach.