A super short post, which – with my SEO contacts words ringing in my ears – is not going to reach the preferred-by-Google 300 words… no where near, even if I do this…typing extra words… for the sake of it… anyway…. I do love popping in to see Cardiff Theatrical Services (CTS). CTS are a …
These two elements of your brand strategy (brand positioning and brand personality) are definately related but are two distinct parts of your brand’s strategy. In a nutshell (meaning you won’t have to read much further if you don’t want to) Brand positioning relates to how the brand is perceived within your market in relation to …
Okay, design fam — buckle up, because we just stumbled across something wildly creative and we’re still not quite over it. Crucible, a consultancy that plays in the world of drinks and flavours, went full mad scientist on their branding — and we mean that in the best way possible. Instead of whipping up a …
When the boss lets me loose on this blog I get all sorts of ideas because there’s so many subjects we could look at. That’s how broad and fascinating graphic design is, and how it touches so many lives. But we need to narrow things down a bit, so I eventually decided to shine some …
Why providing vector files to your designer is important… When working with a graphic designer to craft your brand’s visual elements, providing your logo file in a vector format is not just a preference—it’s essential. Vector files, unlike raster images (files like JPEGs etc), are resolution-independent. This simply means that they can be scaled infinitely …
So, imagine there’s a baby and some bathwater. It appears that Jaguar is intent on throwing both of them out—along with the bath itself, the soft and fluffy towels, and the Sudocrem. It’s all gone. That’s of course entirely up to them, but wow, they’ve really gone for it. Before I get too far into …
PayPal have recently redesigned their logo. I don’t think their old logo set the world on fire or anything with the design, but in a bid to move out of a generic colour space, have they not just placed themselves into another generic space?
We were approached by the FSB, after giving a talk on branding and giving some help on how to spot good design (and not so good design) at a smaller event, to join them at their next annual conference.
It’s been great to be back out meeting people face-to-face for client meetings since the great unpleasantness (which all seems a long time ago now). I think you can forget with the proliferation of Teams and Zoom, just how important it is for us to do that.
Brand development must be one of the most exciting projects both for a client and the designer. The responsibility to get it right, to interpret the brand’s personality, values and understand the market, the organisations goals, to ensure usability in different settings, and more is a challenge—an exciting and hugely rewarding one.