When we talk about branding (and we talk a lot about branding in our world), we’re not just referring to your logo or tagline/strapline. At its core, branding is about how people feel when they come into contact with your business. It’s that instant recognition, the sense that it looks and feels like you. That’s where consistent …
What could possibly stand in the way of Google? That seems a crazy question to ask when in 2025 they still controlled a staggering 90% of searches carried out worldwide. But something is changing, and Google is having to be fleet of foot to answer the pressures coming it’s way. What this will mean for …
Here at Caffeine, we love helping clients to achieve the best outcome possible for what they want for their designed projects. Great design starts with great content, and one of the most important elements you can provide us with is high-quality imagery. Whether you’re providing product images, team headshots, event photography or logos, the quality and …
A client recently forwarded over an email for an Awards show asking if it was legit. It was an invitation to apply for a prestigious UK business award in their category. Now I, like many who’ve been in business for a while, have seen some, let’s call them interesting ‘Awards’ programmes, but this one was …
Marketing involves many moving parts, including strategy, content, timing; but design is often the element that brings everything together and why we love design. Good design can make your campaign more engaging and effective. However, poorly designed material can cause confusion, reduce trust, and put people off. So we’ve put together five common design mistakes …
I’ll admit, I’m pretty old school in many ways. But, like many in my industry, I accept, embrace, and adapt to new tools and technology all the time. Most make life easier and reduce costs to the client. Whether it’s keeping up with software changes, design trends, web technology, and of course all the happenings …
We were recently engaged to shoot some images and video for a website we are building for Stone Supplies who are based in Cardiff Docks and also Llantrisant. Stone Supplies approached us for a new website and quickly knew they’d need some fresh imagery and really wanted a video banner on the home page of …
Smaller businesses offer more than just great products or services—they are often the heart and soul of our communities. These businesses invest back into their local areas by creating jobs, fostering connections, and keeping money circulating within the community. When you choose to shop at or work with smaller, local businesses, you are directly contributing …
AI gets a lot of hype. It’s often touted as a miracle option in a lot of those slightly click-baity online publications. The reality is really a lot more complicated.
It turns out some of the first business cards can be traced back to the 1400’s in China. Apparently, some of the more important types would carry around a ‘visitor card’ to explain why that individual was so ‘important’ and why others needed to remember them.