In the world of business, first impressions matter significantly. Whether you’re pitching a new idea, seeking investment, or presenting to a potential client, the way you communicate can make or break your success.
business
At Caffeine Creative we turn ideas into reality and help transform the performance of your marketing materials.
OK, let’s get one thing straight first though, we’re not accountants. Good grief what a miserably existence that must be. Unless you are one of course and then we say, welcome venerable number cruncher, what would we do without you? Some of the most interesting people I know are accountants…
So, you’ve decided to do it, or it’s been foisted upon you, or you feel you have to be involved with social media because everyone else is. Now what?
Understanding form, light, colour, texture, materials, human behavior. Having experience, knowledge, curiosity, imagination, and an uncanny ability to see answers to problems, and the ability to take a chance sometimes—these are some of the attributes of a good designer.
For almost 8 years we’ve helped create a vast array of materials from branding and values to websites, livery to catalogues, motion graphic videos to brochures, leaflets and a lot more.
Online only Moji Music will offer a small range of pedals initially (30+) and expand to offer a wider range at competitive prices to guitarists looking to add one of the less mainstream pedals to their effects boards.
So there you are sitting in the Marketing or Communications/PR department and you need an image for your latest project. You’ll probably turn at some point to a stock photography site such as iStock or Corbis and assume they’re all licensed for you, and you more than likely understand most of the usual restrictions.
If you’ve ever done it, can you remember the values your business settled on? Are they really a true part of your daily life in work, have they made their way into the culture of the firm?
Once upon a time a very straight-talking individual decided he wanted all the interiors of his budget airline planes to be very ‘on-brand’. Unfortunately, the side-effect of that decision was each plane interior had to be liberally plastered in a very in-you-face tone of yellow by a possibly-cringing-as-they-did-it graphic designer/interior designer.