Title Goes Here

Close

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Quam magnam accusamus obcaecati nisi eveniet quo veniam quibusdam veritatis autem accusantium doloribus nam mollitia maxime explicabo nemo quae aspernatur impedit cupiditate dicta molestias consectetur, sint reprehenderit maiores. Tempora, exercitationem, voluptate. Sapiente modi officiis nulla sed ullam, amet placeat, illum necessitatibus, eveniet dolorum et maiores earum tempora, quas iste perspiciatis quibusdam vero accusamus veritatis. Recusandae sunt, repellat incidunt impedit tempore iusto, nostrum eaque necessitatibus sint eos omnis! Beatae, itaque, in. Vel reiciendis consequatur saepe soluta itaque aliquam praesentium, neque tempora. Voluptatibus sit, totam rerum quo ex nemo pariatur tempora voluptatem est repudiandae iusto, architecto perferendis sequi, asperiores dolores doloremque odit. Libero, ipsum fuga repellat quae numquam cumque nobis ipsa voluptates pariatur, a rerum aspernatur aliquid maxime magnam vero dolorum omnis neque fugit laboriosam eveniet veniam explicabo, similique reprehenderit at. Iusto totam vitae blanditiis. Culpa, earum modi rerum velit voluptatum voluptatibus debitis, architecto aperiam vero tempora ratione sint ullam voluptas non! Odit sequi ipsa, voluptatem ratione illo ullam quaerat qui, vel dolorum eligendi similique inventore quisquam perferendis reprehenderit quos officia! Maxime aliquam, soluta reiciendis beatae quisquam. Alias porro facilis obcaecati et id, corporis accusamus? Ab porro fuga consequatur quisquam illo quae quas tenetur.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Neque similique, at excepturi adipisci repellat ut veritatis officia, saepe nemo soluta modi ducimus velit quam minus quis reiciendis culpa ullam quibusdam eveniet. Dolorum alias ducimus, ad, vitae delectus eligendi, possimus magni ipsam repudiandae iusto placeat repellat omnis veritatis adipisci aliquam hic ullam facere voluptatibus ratione laudantium perferendis quos ut. Beatae expedita, itaque assumenda libero voluptatem adipisci maiores voluptas accusantium, blanditiis saepe culpa laborum iusto maxime quae aperiam fugiat odit consequatur soluta hic. Sed quasi beatae quia repellendus, adipisci facilis ipsa vel, aperiam, consequatur eaque mollitia quaerat. Iusto fugit inventore eveniet velit.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Neque similique, at excepturi adipisci repellat ut veritatis officia, saepe nemo soluta modi ducimus velit quam minus quis reiciendis culpa ullam quibusdam eveniet. Dolorum alias ducimus, ad, vitae delectus eligendi, possimus magni ipsam repudiandae iusto placeat repellat omnis veritatis adipisci aliquam hic ullam facere voluptatibus ratione laudantium perferendis quos ut. Beatae expedita, itaque assumenda libero voluptatem adipisci maiores voluptas accusantium, blanditiis saepe culpa laborum iusto maxime quae aperiam fugiat odit consequatur soluta hic. Sed quasi beatae quia repellendus, adipisci facilis ipsa vel, aperiam, consequatur eaque mollitia quaerat. Iusto fugit inventore eveniet velit.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Quam magnam accusamus obcaecati nisi eveniet quo veniam quibusdam veritatis autem accusantium doloribus nam mollitia maxime explicabo nemo quae aspernatur impedit cupiditate dicta molestias consectetur, sint reprehenderit maiores. Tempora, exercitationem, voluptate. Sapiente modi officiis nulla sed ullam, amet placeat, illum necessitatibus, eveniet dolorum et maiores earum tempora, quas iste perspiciatis quibusdam vero accusamus veritatis. Recusandae sunt, repellat incidunt impedit tempore iusto, nostrum eaque necessitatibus sint eos omnis! Beatae, itaque, in. Vel reiciendis consequatur saepe soluta itaque aliquam praesentium, neque tempora. Voluptatibus sit, totam rerum quo ex nemo pariatur tempora voluptatem est repudiandae iusto, architecto perferendis sequi, asperiores dolores doloremque odit. Libero, ipsum fuga repellat quae numquam cumque nobis ipsa voluptates pariatur, a rerum aspernatur aliquid maxime magnam vero dolorum omnis neque fugit laboriosam eveniet veniam explicabo, similique reprehenderit at. Iusto totam vitae blanditiis. Culpa, earum modi rerum velit voluptatum voluptatibus debitis, architecto aperiam vero tempora ratione sint ullam voluptas non! Odit sequi ipsa, voluptatem ratione illo ullam quaerat qui, vel dolorum eligendi similique inventore quisquam perferendis reprehenderit quos officia! Maxime aliquam, soluta reiciendis beatae quisquam. Alias porro facilis obcaecati et id, corporis accusamus? Ab porro fuga consequatur quisquam illo quae quas tenetur.

What Makes A Designer

Understanding form, light, colour, texture, materials, human behavior. Having experience, knowledge, curiosity, imagination, and an uncanny ability to see answers to problems, and the ability to take a chance sometimes—these are some of the attributes of a good designer.

But I can hear a whole raft of voices now saying, “don’t forget the ability to use Quark, Photoshop” or whatever.

When we see job adverts for designers we so often see, “Must have 3 years experience with InDesign, Illustrator” and so on. And whilst these are necessary, the weight given to these requirements is often undue.

For instance, do we suppose because someone has handed me a beautiful set of fine stone-chisels, I am now able to sculpt a piece of art? Do we not need understanding of the material (it’s limits, it’s frailties, it’s strengths), not to mention understanding of form, human likeness, intimate understanding of artistic sensibilities (either intuitively or through study)?

I have, over the course of my design career, been met by individuals (not often my clients thankfully) who seem to believe that purchasing the tools will somehow enable them to create effective designs.

These are not isolated instances and for the life of me I cannot truly understand where this thought process originates. Do these individuals believe that purchasing a piano will enable them to be a musician?Of course not. They clearly understand that it takes many, many years to become a rounded and talented musician.

Even modern digital tools such as Apple’s Garageband don’t make the music for you. There is still a need for musicality—either through immersing yourself in music or learning the theory behind it. Yes, it’s often music coming out, but is it any good? Will anyone want to listen to it?

So, as a design industry, what went wrong? Going back to the start of the story we looked at how design jobs are often advertised by putting undue requirements on knowledge of tools. Here’s a real-world example that illustrates it well:

As Pixar grew ever more successful, Disney took the decision to remove many of their traditional hand illustrators and instead put their 3D work out to overseas concerns. Pixar on the other hand, proceeded to hire many of these traditional illustrators and trained them to use the required 3D tools. They understood that knowledge of human form, space, movement, lighting, textures and so forth is a skill not easily developed, whereas learning to use a new tool (in this case the computer application and interface) is.

This means, when you need to employ a designer, there are specific traits to look for: good communication; a clear understanding of the problem, the audience, human nature; user experience; and a rich portfolio of completed work (looking for effective designs, not just what looks pretty).

In a nutshell, you’ll need tools to do the job, but you’ll need a good graphic designer to do the job well.

Jeff

What The Blog

This text is the short description element of the blog - we need a short description in the CMS

Read More

The Power of Colour

We are surrounded with colour. Every day our lives are enhanced by the colours of nature around us. 

Read More

Just My Type

I recently had the pleasure to come across a little gem of a book dedicated to the world of typefaces.

Read More

Delicate Paper Flowers

Pretty awesome paper flower creations.

Read More

VAT on Print Work

Did you know that VAT is zero on some print items, but not others?

Read More

The Designer Says

“I want to make beautiful things even if nobody cares.”

Read More

Information Is Beautiful

The Effectiveness of Infographics

Read More

Leica M Monochrome

Take a look at this thing of beauty and tell us you don't love the magic and romance of monochrome photography...

Read More

What Makes A Designer

What makes a designer a designer? And why can't anyone do it?...

Read More

Property Releases

Something to Watch Out for...

Read More

Social Media

So, you’ve decided to do it, or it’s been foisted upon you, or you feel you have to be involved with social media because everyone else is. Now what?

Read More

Details, Details, Details

It’s a painting right? Well it take’s a little while to accept it, but it’s actually a hyper-realistic painting by the artist Jason de Graaf.

Read More

Fab Free Font

Lovely retro font from Fontfabric

Read More

Elegant Ampersands

More a Graphic Than Type.

Read More

Why-Why-Why...?

Really? Why do designers think that I want to be seen in this?

Read More

Design vs Style

Design & Style. Is There a Difference?

Read More

Close

contact us

Contact Us & Let's Talk

We'd love to have the oppourtunity to work with you, so why not get in touch and see how we can bring something very special to your next project...

Contact Details
t: 029 2009 9550
The Lab
5 Stangate House
Stanwell Road
Penarth
CF64 2AA