What is Graphic Design?

(design is all around…)

Design Is Problem Solving

Design surrounds you every day of your life. Everything that is man-made has been designed to a greater or lesser degree. Simply put, design is problem solving.

Not all design is successful. I’m sure as you read this you can think of one or two items you own that don’t work quite as well as you would like them to. At its best though, design makes ideas tangible—taking abstract thoughts and turning them into something real that not only looks great but importantly something that works great too.

So, in essence everything has a designer, or at least some elements of design behind it. However, there are two fundamental things we can apply to all design; form and function.

To call a design truly successful, both form and function must be skilfully merged together to create an experience that satisfies your visual requirements and the needs you have from the product.

For instance, let’s look at an everyday object, a lady’s shoe. As the wearer, you may readily accept some downsides in an area such as comfort if they have the killer looks you want, but at other times something comfortable is all that will do. The favourite shoe becomes one that combines great look, but with comfort to wear all night.

Who Are Designers?

It’s probable that many people think of designers as overly touchy, delicate creative types (and if you’ve worked in the field you will have met these characters). That may be worth reconsidering though. As everything that is designed is naturally human-centric, the people that call themselves designers care immensely about the people who will get to use the product or experience the visual communication. Therefore, they care immensely about the work they produce.

And what business wouldn’t want someone who really cares about what they make?

This doesn’t mean that the designer should be a lone-wolf; head down, eschewing the people around them to create something only they understand. Design is a collaborative affair between the designer, the marketing department, the printer, the various services that feed in to the design process, and the end user.

So What Is Graphic Design?

Let’s think about announcing a new product, highlighting a new price, persuading someone, or trying to explain a system or process. So, simply put, you want to communicate.

The next question is how are you going to publish that message? If you choose a visual medium you are choosing a form of visual communication called graphic design.

From the very simplest item like a sweet wrapper to huge things like billboard advertising, graphic design is a part of everyone’s everyday existence. It persuades, informs, stimulates, helps, locates, identifies, attracts attention and, at its best, provides great pleasure.

So, fundamentally, graphic design is a collaborative, creative process that combines information, artistic attributes, and technology to communicate ideas.

Who Are These Graphic Designers?

Graphic designers work with (and are often the centre of) a large range of disciplines: illustration, art, photography, film, computer-generated images, typography, copywriting and more. They create, choose, and combine these elements and the space around them to communicate a message effectively

The graphic designer doesn’t necessarily create all of the elements that are placed in to a final design. They do, however, have an innate understanding of all the parts and bring them together into a pleasing, engaging final product.

For example, a graphic designer will collaborate with a web developer to create your website. The graphic designer will understand the way humans interact with interfaces, respond to colour, typography, space, calls to action, company branding and more.



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