AI gets a lot of hype. It’s often touted as a miracle option in a lot of those slightly click-baity online publications. The reality is really a lot more complicated.
design
It turns out some of the first business cards can be traced back to the 1400’s in China. Apparently, some of the more important types would carry around a ‘visitor card’ to explain why that individual was so ‘important’ and why others needed to remember them.
Many people think that graphic design is simply what you find visually appealing. They unfortunately leave out all the goals, branding, use case, messaging, targets, readability, legibility and so many other aspects of powerful visual communication. And often they have no idea that there are a huge range of established and proven principles that form a foundation to good design.
A subsidiary of the Welsh National Opera, Cardiff Theatrical Services (CTS) are renowned as world class scenery creators and builders.
In today’s world, it seems we are almost always surrounded by things to do and endless distractions. Our phones, social media, and the constant rush of life can make it hard to be still.
PayPal have recently redesigned their logo. I don’t think their old logo set the world on fire or anything with the design, but in a bid to move out of a generic colour space, have they not just placed themselves into another generic space?
We were approached by the FSB, after giving a talk on branding and giving some help on how to spot good design (and not so good design) at a smaller event, to join them at their next annual conference.
It’s a hot topic, probably one that suffers from a lot of hype. But having said that, we just don’t know where this will all end for many professions and roles within organisations…
It was a pleasure to be invited to join the Cardiff section of the Federation of Small Business’s (FSB) roundtable event to discuss the challenges and the positives within the creative industry in Wales.
There are 100’s of great principles behind the craft of graphic design. We often talk to anyone who will listen, that design is more objective than the majority think.