As automation and software enables those outside of the ‘design world’ to produce pieces of marketing collateral (such as leaflets or adverts and even logos) it leads to many feeling that visuals are simply what appeals to them.
design
A subsidiary of the Welsh National Opera, Cardiff Theatrical Services (CTS) are renowned as world class scenery creators and builders.
In today’s world, it seems we are almost always surrounded by things to do and endless distractions. Our phones, social media, and the constant rush of life can make it hard to be still.
PayPal have recently redesigned their logo. I don’t think their old logo set the world on fire or anything with the design, but in a bid to move out of a generic colour space, have they not just placed themselves into another generic space?
We were approached by the FSB, after giving a talk on branding and giving some help on how to spot good design (and not so good design) at a smaller event, to join them at their next annual conference.
It’s a hot topic, probably one that suffers from a lot of hype. But having said that, we just don’t know where this will all end for many professions and roles within organisations…
It was a pleasure to be invited to join the Cardiff section of the Federation of Small Business’s (FSB) roundtable event to discuss the challenges and the positives within the creative industry in Wales.
There are 100’s of great principles behind the craft of graphic design. We often talk to anyone who will listen, that design is more objective than the majority think.
It’s been great to be back out meeting people face-to-face for client meetings since the great unpleasantness (which all seems a long time ago now). I think you can forget with the proliferation of Teams and Zoom, just how important it is for us to do that.
Brand development must be one of the most exciting projects both for a client and the designer. The responsibility to get it right, to interpret the brand’s personality, values and understand the market, the organisations goals, to ensure usability in different settings, and more is a challenge—an exciting and hugely rewarding one.