Bespoke Character Development - Welsh Cycling

Welsh Cycling – Bespoke Character Development

Welsh Cycling approached a selection of creative agencies to pitch for the bespoke character development project. We were appointed and set to work developing an initial set of bespoke characters for the new Skills Awards.

The client gave us a lovely brief that enabled us to pinpoint their requirements pretty quickly. We developed three rough outlines of characters in slightly different styles, and the chosen style was the style we also recommended.

We are currently developing further characters as part of the project, and more poses too.

They always take the time to understand the brief and bring creativity and insight to each project. Their support in developing new assets has been invaluable. They are a professional and collaborative team, they consistently deliver high-quality work that helped us elevate our brand.
Caroline Spanton – CEO, Beicio Cymru (Welsh Cycling)

For more information about bespoke illustration or any graphic design work, please contact us…