WELD isn’t your average apparel supplier. The U.S based company is known for their vibrant and high-quality products, from baseball caps to socks to bucket hats, that are ready to be transformed by independent retailers into clothing lines around the world.

The company took things to the next level with a recent rebrand and leaned into their personality, which is bold, loud and full of character.

Rather than sticking with one logo, WELD now has a whole kit of visual tools: a slick logotype, a strong monogram, and a bunch of emblems and symbols that mix grit with creativity. What I personally love most with this change of direction is how WELD doesn’t box itself into one logo or rigid design system.

Each element has its own attitude, but they all connect through a strong visual identity whilst paying homage to their industrial roots through the clean geometric design and structured type.

WELD’s new look is full of movement, depth, and personality and I really like the direction they took in their rebrand. Well done to Belfast based Angle & Anchor, the brand specialists involved.

Check out Weld.

Ben

Caffeine Creative are an experienced team based in the Cardiff area. We help with graphic design, web development, company values, social media, branding and more. To know more please contact us.