Why providing vector files to your designer is important…

When working with a graphic designer to craft your brand’s visual elements, providing your logo file in a vector format is not just a preference—it’s essential. 

Vector files, unlike raster images (files like JPEGs etc), are resolution-independent. This simply means that they can be scaled infinitely without losing quality. This scalability ensures that your logo looks crisp and professional across all mediums, whether it’s displayed on a business card or blown up on a billboard or even the side of a building.

The files to look out for are AI (Adobe Illustrator), EPS (Encapsulated PostScript), PDF (Portable Document Format – not always a guarantee it’ll work but worth a shot), and SVG (Scalable Vector Graphics).

By supplying your designer with a vector file, you’re giving them the flexibility to adapt your logo to various sizes and contexts, maintaining its integrity and impact.

In short, when you provide your logo as a vector file, you’re ensuring consistent and high-quality representation of your brand and values.

Ben

Caffeine Creative are an experienced team based in the Cardiff area. We help with graphic design, web development, company values, social media, branding and more. To know more please contact us.