Ideas To Reality
It’s a question prospective clients every so often ask us: Why use a graphic designer? What difference will a graphic design service make to my business? Well, in a few words, great design can transform the performance of your literature—online and offline.
By choosing to use an experienced designer you are choosing someone who can translate your thoughts, ideas, requirements, and goals into a finished product that should be even better than you imagined it being.
A good graphic designer can successfully guide you through what you can—and occasionally what you can’t—achieve from the print and web mediums.
Also, it’s worth considering that the designer is someone who lives and breathes the design process every day. Using their experience, they understand what catches the user’s eye, they know the effects of colour, what’s easier to read, how design reflects your brand’s values, and they can clearly tailor the work to your specific target market.
Simply put, when you need a lawyer you hire a lawyer, when you need an architect you hire an architect—you could ‘give it a go yourself’ but we can all imagine the outcome. Graphic design really is no different. Choose the right designer and you’ll get a finished website, catalogue, brochure, leaflet, branding and more that you can be truly proud of, and one that, more importantly, works effectively for your business or organisation, generating revenue.
Our approach to design is simple. We put the function of the piece first and foremost in mind. If we’re building, for instance, a graphic user interface (GUI) we ensure that the user can get to the information they require with the fewest number of clicks as possible, that the graphics and text are easy to understand, and that the page navigation is obvious and enjoyable. Only then do we begin to add the layers of styling and apply your branding to make the project look beautiful and be deeply engaging.
That approach to design make Caffeine Creative a powerful partner for your business. So why not call us to have a chat and see how quality design work can make a difference to your business—whatever its size.
If you’d like to allow us to help your business create purposefully designed websites and printed marketing work, perhaps now is the time to chat?
ONE OF THE THINGS WE OBSESS ABOUT!