Graft Rail

Experts in civils, drainage, and specialist labour supply for the rail construction industry, Graft Rail required a new brand ID for their move to the next stage of their business.

Graft asked for something modern, but also something quite timeless for the business. The only prerequisite was for it to be a combination mark type logo using the ‘G’ in some way, in order that the symbol element could be used larger (and also in isolation) on truck and van livery and plant etc.

We came back with a slightly abstracted “G” letter shape, which also contains a reversed “r” shape (alluding to the rail element of the name). This shape has strong appeal, good memorability, and feels right for the market that Graft Rail are in; being bold, corporate, and yet still quite clean and simple.

Graft Rail were super impressed with the range and breadth of designs we came back to them with, and soon chose this design. They felt it stood out straight away, met their brief, and created a feel that they agreed matched their aspirations for the firm.

The logo has already been applied to their fleet, with other items to follow, and we’re also building their website too.

For more information about our branding work, logo development, values, and brand guidelines, please contact us…

Caffeine Creative are a graphic design and branding agency based in Cardiff. We are specialists in branding, design, web development, and more. Caffeine Creative – A powerful ingredient for your organisation.

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