Position

Decide on the most important aspects/personality of the brand to
communicate. Develop design that answers the outcomes from the
above that ensures the organisation sits in the ideal position within your
existing and future markets.

Develop

In collaboration with your team we can then develop the visual styles
of the brand, along with specific communications tools such as posters,
banner, exhibition materials, brochures etc. We also create websites as
well.

Communicate

Design is communication through not only the overall visual look, but the
copy, the images, and how each piece works for the user. As an example: for websites we start with simple easy to use navigation, how easy is it to get to the information needed? What products or services need to be most prominent? What stories do we need to tell? And more.

This overarching approach of function then form is used for all materials, from a simple business card or email footer, to brochures and internal marketing etc.

Collaborate

All of our best work is the product of balanced collaboration between
the clients, consultants and ourselves. One thing we are not, is typically
ego-driven ‘designers’. This is an important facet to not only who we are
but what we do and the work we produce. We don’t create design for ourselves. Our designs are for the client and most importantly their customers. Design is not art (though it can be artistic) and should not be too open to too many subjective feelings, rather based where possible on clear objective decision making. It is about clear communications, creating engagement, and promoting the values, skills and benefits of using an organisation or company. Collaboration is key to a great outcome.

Care

We believe in long term relationships and so our after-care is paramount
to us. We’re here from the start onwards. Once projects are delivered
we love to keep in touch and see how they were received and then help
improve them though constant iteration where required.