We recreated both brands for both firms from existing earlier branding. In these cases we did significant research within the firms and competitor analysis to ensure a good fit into the marketplace (either by fitting in or standing out).

We ran two internal brand values and culture meetings to find out if the strong values set by the owner had indeed translated through the firm. They really had. This gave us a wonderful understanding of the people and the needs of the firm and what they stand for.

From this strong base we interviewed a range of staff and directors to
ascertain the future needs of both entities.

Then we delivered reworked branding for both ALS People and Academii to better fit their aspirations, the goals they had, the market, the hurdles within those markets, and finally to look great doing it.

Both the ALS People and Academii branding revolved around the way both firms treat people superbly well. And in the case of Academii we met the need required of no hierarchy within the relationships of both internally within the firm and with its clients/customers (they didn’t want a traditional teacher/pupil feeling, or any feeling of gender or dominance of one person over another in any way). The small avatar did this perfectly. No person is any more valuable than anyone else; a perfect, small detail on the face of a friendly tech firm.

The typography of Academii fitted well within the modern, technological solutions provider marketplace, but still had enough character to cut through.

We are currently involved on a consultant basis to help the in-house
graphics team develop better looking videos and animations, focussing on the user journey through the eLearning itself, along with helping the sales staff tailor their messaging in line with the product and marketing collateral. Also, we are developing a number of marketing campaigns at this time, have created a co-branding project, and helped with routes to market.