One belief we’ve always held close to our heart at Caffeine is that design must not only look good, but primarily it must, no—let’s word that in a stronger term—it absolutely must have… purpose. Without purpose, design becomes art.
I’ve been fascinated by type ever since my childhood friend and I used to cycle our bikes into the art and technical drawing supplies shop (the name escapes me) in Charles Street, Cardiff, to buy sheets of Letraset. Get back home and furiously, but carefully, rub the sheets to create works of art (in our …
When discussion with friends turns to books, when I let people know that I (amongst other genres) enjoy sci-fi novels, I get a certain look. A look that says either ‘grow up’, or ‘start reading proper books’… or just, ‘he’s a graphic designer, what do you expect…’
If you’ve ever done it, can you remember the values your business settled on? Are they really a true part of your daily life in work, have they made their way into the culture of the firm?
I’m not usually one for the “Quote”. You know, the deep, meaningful quote about some subject or another that somehow always carries a little too much weight with some individuals and they end up basing their entire life’s philosophy on one or maybe a few of them.