Design vs Style
It is amazing how often we come across this misunderstanding of these two terms. In fact, if I had a pound for every time it happened I’d have somewhere in the region of some more money than I have now...
The most recent came whilst reading a report on the launch of the new Samsung Galaxy S6 Edge back in early March (if you notice the date of this blog you see this has been playing on my mind for a while).
The reporter made note of the curving screen and the new materials used, the change from plastic to metal case. He commented that the phone was certainly more “designed” than the last model. That Samsung had put “design” first to appeal to the style crowd.
So here’s where the problem starts, again what we have here is really a confusion between style and design.
Every phone Samsung has ever made has been designed, you can put more—or for that matter less—thought into the design, but you can’t put more “design” in. The only way you could not design a phone would be to not create a phone, or perhaps drop all the bits that make up a phone in a big pile and then launch it into the market (some designs aren’t far off this approach to be fair).
So, what we are really talking about when looking at material used, and aesthetics is more often than not, style.
Style is part of the design process. Once you have designed the functionality of the piece you are part of the way to the final design. Tailoring the product or advert or website, to your audience (and ensuring it fits with your brand values) is where style comes in. The item is styled to be aimed at a specific market.
A brochure for instance is designed to be a certain size, weight, carry a certain message, to sell a specific product, but is styled to appeal to different markets.
A large part of the life of most designers is, to a greater or lesser degree, overcoming this distorted view of what design really is. We don’t mind to be fair, as we like to talk about this stuff, and anyone with a willing ear will often get more than they bargained for. But, it’s something designers hold dear, we all want to make things look and also perform better, to be more useful and more effective, and to be more loved (the product, not us).
Style is just a part of the complete toolset that makes a design.
If you want to know more about design, or how it can help your company or organisation, we’d at Caffeine Creative would be happy to hear from you.
By Jeff Patreane
Designing With Purpose
One belief we’ve always held close to our heart at Caffeine is that design must not only look good, it absolutely must have purpose.
Our New Site
Typically, and this is probably true for many businesses, it took us ages to get our own new site launched. But launched it is...
Case Study: Forbes
We were approached to look at reinvigorating the brand as a whole, starting with the main element of the logo and then the supporting parts.
Case Study: FWC
Cardiff based Fabulous Welshcakes asked us to create their full brand and suuporting materials. They are our oldest client...
Utilise our skills and experience to help you stand out and attract business.
The Power of Colour
We are surrounded with colour. Every day our lives are enhanced by the colours of nature around us.
Just My Type
I recently had the pleasure to come across a little gem of a book dedicated to the world of typefaces.
Delicate Paper Flowers
Pretty awesome paper flower creations.
VAT on Print Work
Did you know that VAT is zero on some print items, but not others?
The Designer Says
“I want to make beautiful things even if nobody cares.”
Information Is Beautiful
The Effectiveness of Infographics
Leica M Monochrome
Take a look at this thing of beauty and tell us you don't love the magic and romance of monochrome photography...
What Makes A Designer
What makes a designer a designer? And why can't anyone do it?...
Something to Watch Out for...
So, you’ve decided to do it, or it’s been foisted upon you, or you feel you have to be involved with social media because everyone else is. Now what?
Details, Details, Details
It’s a painting right? Well it take’s a little while to accept it, but it’s actually a hyper-realistic painting by the artist Jason de Graaf.
Fab Free Font
Lovely retro font from Fontfabric
More a Graphic Than Type.
Really? Why do designers think that I want to be seen in this?
Design vs Style
Design & Style. Is There a Difference?