Close
 

Design vs Style

It is amazing how often we come across this misunderstanding of these two terms. In fact, if I had a pound for every time it happened I’d have somewhere in the region of some more money than I have now...

The most recent came whilst reading a report on the launch of the new Samsung Galaxy S6 Edge back in early March (if you notice the date of this blog you see this has been playing on my mind for a while).

The reporter made note of the curving screen and the new materials used, the change from plastic to metal case. He commented that the phone was certainly more “designed” than the last model. That Samsung had put “design” first to appeal to the style crowd.

So here’s where the problem starts, again what we have here is really a confusion between style and design.

Every phone Samsung has ever made has been designed, you can put more—or for that matter less—thought into the design, but you can’t put more “design” in. The only way you could not design a phone would be to not create a phone, or perhaps drop all the bits that make up a phone in a big pile and then launch it into the market (some designs aren’t far off this approach to be fair).

So, what we are really talking about when looking at material used, and aesthetics is more often than not, style.

Style is part of the design process. Once you have designed the functionality of the piece you are part of the way to the final design. Tailoring the product or advert or website, to your audience (and ensuring it fits with your brand values) is where style comes in. The item is styled to be aimed at a specific market.

A brochure for instance is designed to be a certain size, weight, carry a certain message, to sell a specific product, but is styled to appeal to different markets.

A large part of the life of most designers is, to a greater or lesser degree, overcoming this distorted view of what design really is. We don’t mind to be fair, as we like to talk about this stuff, and anyone with a willing ear will often get more than they bargained for. But, it’s  something designers hold dear, we all want to make things look and also perform better, to be more useful and more effective, and to be more loved (the product, not us).

Style is just a part of the complete toolset that makes a design.

If you want to know more about design, or how it can help your company or organisation, we’d at Caffeine Creative would be happy to hear from you.

By Jeff Patreane

Visions...

When discussion with friends turns to books, when I let people know that I enjoy sci-fi novels, I get a certain look...

Read More

Designing With Purpose

One belief we’ve always held close to our heart at Caffeine is that design must not only look good, it absolutely must have purpose.

Read More

Look Big - Quick Look...

The beautiful illustration work by Jeff Östberg really caught my eye and make this a lovely book to flip through.

Read More

Brand Values

Can you remember the values your business settled on? Are they really a part of your daily life in work?

Read More

Everyday Magic

A quick post for you today showing you some amazing photographs from the German photographer Lucas Zimmermann.

Read More

Case Study: Barnardo's

A third sector organisation that needs no introduction came to us frustrated at their existing external designer.

Read More

Case Study: Acuity Law

Acuity Law is a dynamic law company, with a modern organisational structure and an agile, fluid team-centric model.

Read More

Case Study: Firing Line

Firing Line are a regimental museum that pride themselves on engaging storytelling though their exhibits and artefacts.

Read More

Our New Site

Typically, and this is probably true for many businesses, it took us ages to get our own new site launched. But launched it is...

Read More

Case Study: Forbes

We were approached to look at reinvigorating the brand as a whole, starting with the main element of the logo and then the supporting parts.

Read More

Case Study: FWC

Cardiff based Fabulous Welshcakes asked us to create their full brand and suuporting materials. They are our oldest client...

Read More

Attract Business

Utilise our skills and experience to help you stand out and attract business.

Read More

The Power of Colour

We are surrounded with colour. Every day our lives are enhanced by the colours of nature around us. 

Read More

Just My Type

I recently had the pleasure to come across a little gem of a book dedicated to the world of typefaces.

Read More

Delicate Paper Flowers

Pretty awesome paper flower creations.

Read More

VAT on Print Work

Did you know that VAT is zero on some print items, but not others?

Read More

The Designer Says

“I want to make beautiful things even if nobody cares.”

Read More

Information Is Beautiful

The Effectiveness of Infographics

Read More

Leica M Monochrome

Take a look at this thing of beauty and tell us you don't love the magic and romance of monochrome photography...

Read More

What Makes A Designer

What makes a designer a designer? And why can't anyone do it?...

Read More

Property Releases

Something to Watch Out for...

Read More

Social Media

So, you’ve decided to do it, or it’s been foisted upon you, or you feel you have to be involved with social media because everyone else is. Now what?

Read More

Details, Details, Details

It’s a painting right? Well it take’s a little while to accept it, but it’s actually a hyper-realistic painting by the artist Jason de Graaf.

Read More

Fab Free Font

Lovely retro font from Fontfabric

Read More

Elegant Ampersands

More a Graphic Than Type.

Read More

Why-Why-Why...?

Really? Why do designers think that I want to be seen in this?

Read More

Design vs Style

Design & Style. Is There a Difference?

Read More

Close

contact us

Contact Us & Let's Talk

We'd love to have the opportunity to work with you, so why not get in touch and see how we can bring something very special to your next project...

Contact Details
t: 029 2009 9550
The Lab
5 Stangate House
Stanwell Road
Penarth
CF64 2AA