Once upon a time a very straight-talking individual decided he wanted all the interiors of his budget airline planes to be very ‘on-brand’. Unfortunately, the side-effect of that decision was each plane interior had to be liberally plastered in a very in-you-face tone of yellow by a possibly-cringing-as-they-did-it graphic designer/interior designer.
Why unfortunately? Well, outside of whether you like the colour or not, yellow has some psychological effects that may not be the best idea in a cramped and often emotionally pressured environment.
In graphic design, colour is one of the tools we use to nudge people to react to the visual communication we’re producing. Yellow is an emotional colour, in fact it can promote feelings of optimism, confidence, self-esteem and more. However, there is a different side to the colour, one that promotes irrationality, fear, emotional fragility, depression, and anxiety.
Who knows if that conversation about the impact of particular colours on people was ever had at board level? But let’s be honest, in these busy times with some people seemingly more socially fragile and maybe emotionally quicker to react in more extreme ways, it may not have been the wisest choice.
When Yellow is Not Mellow
So why is yellow not so good in this setting? Any designer will explain that the yellow wavelength is quite long and therefore it’s firmly at the stimulating end of the spectrum. The right yellow can indeed lift our spirits—it is in many ways the colour of confidence and optimism. But, too much of it, or (and this is pretty important) the wrong tone in relation to the other tones in a chosen colour scheme, can cause self-esteem to drop, thereby giving rise to emotions such as fear and anxiety.
For example, you never, ever use a bright yellow in a room where you may have difficult meetings, talk about sensitive issues, or any space where you may need to be more diplomatic.
Looking at the new Ryanair colour scheme would seem to indicate they’ve now balanced the colours much better than in the past. Their past schemes were busy and the yellow was hugely dominant.
Interestingly Which Magazine has a survey of the most violent flights by carrier here. We’re of course not suggesting this is all down to the colour yellow. My research for this blog is pretty limited outside of our understanding of colour and its effects on behaviour—and there are so many other social and behavioural variables at play.
However, with the new scheme (which I think is so much better) they’re still on-brand but they’ve also (consciously or not) potentially reduced the negative effects of such a dominant use of the colour yellow.
If, and it’s probably a long shot, you enjoyed this article, you may like another of ours on The Power of Colour.
Jeff Patreane is the founder of Caffeine Creative. Caffeine (based just outside Cardiff in the seaside town of Penarth) craft effective visual communication for print and web.
While getting in the autumnal mood and browsing artwork and illustrations with those vibes I came across the lovely work of Jess Mason.
Green therapy or ecotherapy is a term for the nature based approach to help your mental well-being.
We’re celebrating our 1000th significant project… Thank you to everyone who's helped make this happen.
Mini Did What?
I'm really not picking on Mini (see our other Mini based rant), but for this US version, what's going on?
Charity Ride - Update
It was a shame to not have a group ride, but we had great weather (unlike last year) and we saw others out there supporting the charity too...
I’ve been meaning to do this themed rideout forever and finally I’ve pulled my finger out and sorted my registration for the event.
Welsh Cream Tea
In between the ever present showers we've had for summer 2020 we did a very quick photoshoot for Fabulous Welshcakes.
Case Study: Laguna Spa
Part of the Park Plaza Hotel in Cardiff, the Laguna Spa is a city centre spa with a customer centric approach to their clients.
Once upon a time a very straight-talking individual decided he wanted all the interiors of his planes to be very ‘on-brand’.
Welcome to a new series where we pour out our somewhat obsessive overreaction to small-but-hugely-irritating design decisions.
Case Study: Acuity Law
Acuity Law is a dynamic law company, with a modern organisational structure and an agile, fluid team-centric model.
In this post I just simply wanted to share something that made me go 'wow!' check out these beautiful surrealistic pieces by Luisa Azevedo.
Are we too depenendant on our devices? Are we just 'digital zombies' constantly glued to our phones?
When discussion with friends turns to books, when I let people know that I enjoy sci-fi novels, I get a certain look...
Designing With Purpose
One belief we’ve always held close to our heart at Caffeine is that design must not only look good, it absolutely must have purpose.
Look Big - Quick Look...
The beautiful illustration work by Jeff Östberg really caught my eye and make this a lovely book to flip through.
Can you remember the values your business settled on? Are they really a part of your daily life in work?
Animals of the North
A quick post to show off the lovely illustrations in the book, Wild Animals of the North.
Case Study: Firing Line
Firing Line are a regimental museum that pride themselves on engaging storytelling though their exhibits and artefacts.
A quick post for you today showing you some amazing photographs from the German photographer Lucas Zimmermann.
Case Study: Barnardo's
A third sector organisation that needs no introduction came to us frustrated at their existing external designer.
Our New Site
Typically, and this is probably true for many businesses, it took us ages to get our own new site launched. But launched it is...
Case Study: Forbes
We were approached to look at reinvigorating the brand as a whole, starting with the main element of the logo and then the supporting parts.
Case Study: FWC
Cardiff based Fabulous Welshcakes asked us to create their full brand and suuporting materials. They are our oldest client...
Utilise our skills and experience to help you stand out and attract business.
The Power of Colour
We are surrounded with colour. Every day our lives are enhanced by the colours of nature around us.
Just My Type
I recently had the pleasure to come across a little gem of a book dedicated to the world of typefaces.
Delicate Paper Flowers
Pretty awesome paper flower creations.
VAT on Print Work
Did you know that VAT is zero on some print items, but not others?
The Designer Says
“I want to make beautiful things even if nobody cares.”
Information Is Beautiful
The Effectiveness of Infographics
Leica M Monochrome
Take a look at this thing of beauty and tell us you don't love the magic and romance of monochrome photography...
What Makes A Designer
What makes a designer a designer? And why can't anyone do it?...
Something to Watch Out for...
So, you’ve decided to do it, or it’s been foisted upon you, or you feel you have to be involved with social media because everyone else is. Now what?
Details, Details, Details
It’s a painting right? Well it take’s a little while to accept it, but it’s actually a hyper-realistic painting by the artist Jason de Graaf.
Fab Free Font
Lovely retro font from Fontfabric
More a Graphic Than Type.
Really? Why do designers think that I want to be seen in this?
Design vs Style
Design & Style. Is There a Difference?