Case Study: Forbes
Andrew Forbes are an established and highly respected chartered surveyor with multiple offices in South Wales, the West, and M4 Corridor. They have a particular eye for detail, keen understanding of customer relationships, and a very personable approach.
We were approached to look at reinvigorating the brand as a whole, starting with the main element of logo and then all the important supporting pieces. Further, we were asked how we’d then extend that out into printed materials and their website (which is currently in development).
As the company was very well known in its marketplace, and had been established for so long, we decided that it would be too risky to go too far with any visual identity change. We did nevertheless look at how the brand identity may be pushed beyond where it was. Though the new designs we’re very tempting (being fresh and exciting) we, along with the client, decided to choose a new design that took many cues from the current design and re-developed it to be more modern, professional, and reflect the market space they are, and want, to be in. It was quite a difficult decision to make as we and the client loved many of the new designs, but a decision we both felt was the correct one.
Additional to that, we updated the existing colour palate to something far more striking and bold, but still business-like. This new look, which included new typography and graphical elements, have then been rolled out in to all customer facing materials and signage. The new materials are now more modern, professional and importantly impactful. They certainly represent the client much better, lending credibility to the whole brand.
The result of these decisions and hard work has been hugely rewarding both for us at Caffeine, but more importantly for the client. They have felt a real lift in their own confidence in their branding, and the change hasn’t gone unnoticed by their own clients with numerous positive responses. See more of the work on our Andrew Forbes portolio page.
“We have implemented the branding across the practice and I must say we are incredibly pleased with the look – it has elevated the product far beyond our expectation.”
David Chichester - Andrew Forbes
Case Study: Laguna Spa
Part of the Park Plaza Hotel in Cardiff, the Laguna Spa is a city centre spa with a customer centric approach to their clients.
Once upon a time a very straight-talking individual decided he wanted all the interiors of his planes to be very ‘on-brand’.
Welcome to a new series where we pour out our somewhat obsessive overreaction to small-but-hugely-irritating design decisions.
Case Study: Acuity Law
Acuity Law is a dynamic law company, with a modern organisational structure and an agile, fluid team-centric model.
In this post I just simply wanted to share something that made me go 'wow!' check out these beautiful surrealistic pieces by Luisa Azevedo.
Are we too depenendant on our devices? Are we just 'digital zombies' constantly glued to our phones?
When discussion with friends turns to books, when I let people know that I enjoy sci-fi novels, I get a certain look...
Designing With Purpose
One belief we’ve always held close to our heart at Caffeine is that design must not only look good, it absolutely must have purpose.
Look Big - Quick Look...
The beautiful illustration work by Jeff Östberg really caught my eye and make this a lovely book to flip through.
Can you remember the values your business settled on? Are they really a part of your daily life in work?
Animals of the North
A quick post to show off the lovely illustrations in the book, Wild Animals of the North.
Case Study: Firing Line
Firing Line are a regimental museum that pride themselves on engaging storytelling though their exhibits and artefacts.
A quick post for you today showing you some amazing photographs from the German photographer Lucas Zimmermann.
Case Study: Barnardo's
A third sector organisation that needs no introduction came to us frustrated at their existing external designer.
Our New Site
Typically, and this is probably true for many businesses, it took us ages to get our own new site launched. But launched it is...
Case Study: Forbes
We were approached to look at reinvigorating the brand as a whole, starting with the main element of the logo and then the supporting parts.
Case Study: FWC
Cardiff based Fabulous Welshcakes asked us to create their full brand and suuporting materials. They are our oldest client...
Utilise our skills and experience to help you stand out and attract business.
The Power of Colour
We are surrounded with colour. Every day our lives are enhanced by the colours of nature around us.
Just My Type
I recently had the pleasure to come across a little gem of a book dedicated to the world of typefaces.
Delicate Paper Flowers
Pretty awesome paper flower creations.
VAT on Print Work
Did you know that VAT is zero on some print items, but not others?
The Designer Says
“I want to make beautiful things even if nobody cares.”
Information Is Beautiful
The Effectiveness of Infographics
Leica M Monochrome
Take a look at this thing of beauty and tell us you don't love the magic and romance of monochrome photography...
What Makes A Designer
What makes a designer a designer? And why can't anyone do it?...
Something to Watch Out for...
So, you’ve decided to do it, or it’s been foisted upon you, or you feel you have to be involved with social media because everyone else is. Now what?
Details, Details, Details
It’s a painting right? Well it take’s a little while to accept it, but it’s actually a hyper-realistic painting by the artist Jason de Graaf.
Fab Free Font
Lovely retro font from Fontfabric
More a Graphic Than Type.
Really? Why do designers think that I want to be seen in this?
Design vs Style
Design & Style. Is There a Difference?