Case Study: Acuity Law
Acuity Law is a dynamic law company, with a modern organisational structure and an agile, fluid team-centric model. Not held back by tradition, they always look to improve their client service and grow their community of lawyers and other professionals.
Experts in their field, total quality at all levels of their business is their hallmark.
We were approached after the client experienced some frustration with other agencies (so no pressure then…) with regard to the main brand ID and associated imagery. The firm required a modern, powerful, forward thinking ID to match its profile.
They required something that really stood out as a bold mark, and clearly contrasted with the usual approach law firms so often take with their brand image. Further to this aspect, they would then require a re-designed website and other supporting materials.
The firm gave us a good brief; they had a strong handle on what direction they wanted to push the branding. Therefore, it was a up to us to help them visualise that idea but further, to bring detail and character to the design.
As the firm did not want any symbols as part of the logo, we needed to find the right typeface to centre the design around. We’d needed to bring some elements to that typeface to make the logo distinctive without it becoming too over-the-top.
The same applied to the website. The client required a very cutdown site, again with a bold, clean, modern look.
We extended that ID out into a set of textures, and then the web design. At the design launch of over 80 people, comprising partners and other stakeholders, the response was amazing.
The design exceeded its brief and the client was incredibly pleased with their new corporate ID.
See more of our branding work on our branding portfolio page.
“I presented your work at our AGM this afternoon...and the audience applauded! The lawyers all seemed to love it, and I cannot thank you enough for working within the parameters of where we are as a business. R-E-S-P-E-C-T.”
Lynne Howells – Acuity Law
Case Study: Laguna Spa
Part of the Park Plaza Hotel in Cardiff, the Laguna Spa is a city centre spa with a customer centric approach to their clients.
Once upon a time a very straight-talking individual decided he wanted all the interiors of his planes to be very ‘on-brand’.
Welcome to a new series where we pour out our somewhat obsessive overreaction to small-but-hugely-irritating design decisions.
Case Study: Acuity Law
Acuity Law is a dynamic law company, with a modern organisational structure and an agile, fluid team-centric model.
In this post I just simply wanted to share something that made me go 'wow!' check out these beautiful surrealistic pieces by Luisa Azevedo.
Are we too depenendant on our devices? Are we just 'digital zombies' constantly glued to our phones?
When discussion with friends turns to books, when I let people know that I enjoy sci-fi novels, I get a certain look...
Designing With Purpose
One belief we’ve always held close to our heart at Caffeine is that design must not only look good, it absolutely must have purpose.
Look Big - Quick Look...
The beautiful illustration work by Jeff Östberg really caught my eye and make this a lovely book to flip through.
Can you remember the values your business settled on? Are they really a part of your daily life in work?
Animals of the North
A quick post to show off the lovely illustrations in the book, Wild Animals of the North.
Case Study: Firing Line
Firing Line are a regimental museum that pride themselves on engaging storytelling though their exhibits and artefacts.
A quick post for you today showing you some amazing photographs from the German photographer Lucas Zimmermann.
Case Study: Barnardo's
A third sector organisation that needs no introduction came to us frustrated at their existing external designer.
Our New Site
Typically, and this is probably true for many businesses, it took us ages to get our own new site launched. But launched it is...
Case Study: Forbes
We were approached to look at reinvigorating the brand as a whole, starting with the main element of the logo and then the supporting parts.
Case Study: FWC
Cardiff based Fabulous Welshcakes asked us to create their full brand and suuporting materials. They are our oldest client...
Utilise our skills and experience to help you stand out and attract business.
The Power of Colour
We are surrounded with colour. Every day our lives are enhanced by the colours of nature around us.
Just My Type
I recently had the pleasure to come across a little gem of a book dedicated to the world of typefaces.
Delicate Paper Flowers
Pretty awesome paper flower creations.
VAT on Print Work
Did you know that VAT is zero on some print items, but not others?
The Designer Says
“I want to make beautiful things even if nobody cares.”
Information Is Beautiful
The Effectiveness of Infographics
Leica M Monochrome
Take a look at this thing of beauty and tell us you don't love the magic and romance of monochrome photography...
What Makes A Designer
What makes a designer a designer? And why can't anyone do it?...
Something to Watch Out for...
So, you’ve decided to do it, or it’s been foisted upon you, or you feel you have to be involved with social media because everyone else is. Now what?
Details, Details, Details
It’s a painting right? Well it take’s a little while to accept it, but it’s actually a hyper-realistic painting by the artist Jason de Graaf.
Fab Free Font
Lovely retro font from Fontfabric
More a Graphic Than Type.
Really? Why do designers think that I want to be seen in this?
Design vs Style
Design & Style. Is There a Difference?