For the late May bank holiday weekend, I went on a trip to York with my wife and a group of friends for a few days of exploring, eating and wandering through historic streets. With the city buzzing in the heatwave bank holiday sunshine, it felt like the perfect place to slow down and take …
In my career as a Graphic Designer, creating brand work, websites, advertising, animated graphics and more, I’ve come to realise that creativity isn’t just for artists or writers it’s something everyone can tap into to solve problems, brainstorm new ideas, or just to start thinking differently. I find that there are several ways we can …
When we talk about branding (and we talk a lot about branding in our world), we’re not just referring to your logo or tagline/strapline. At its core, branding is about how people feel when they come into contact with your business. It’s that instant recognition, the sense that it looks and feels like you. That’s where consistent …
Here’s something that wouldn’t usually be at the top of my design radar, but in this case I’m going to make an exception because this one really caught my eye. Anyone who knows me would readily admit that I’m not a petrol-head by any means, but the latest retro electric car to be released by …
Here at Caffeine, we love helping clients to achieve the best outcome possible for what they want for their designed projects. Great design starts with great content, and one of the most important elements you can provide us with is high-quality imagery. Whether you’re providing product images, team headshots, event photography or logos, the quality and …
As a graphic designer and web developer, creativity is at the heart of what we do. But when you’re constantly working with looming deadlines, it’s easy to feel creatively drained. That’s where hobbies can come in. Hobbies give your mind a break from work. But more importantly, they keep your creativity alive. Whether it’s sketching, …
Marketing involves many moving parts, including strategy, content, timing; but design is often the element that brings everything together and why we love design. Good design can make your campaign more engaging and effective. However, poorly designed material can cause confusion, reduce trust, and put people off. So we’ve put together five common design mistakes …
Designing for your brand can be exciting, until everyone wants to get involved. Too many opinions often lead to confusion, cluttered visuals, and a final design that doesn’t reflect your original idea. Here’s how to avoid the common problems that happen when too many cooks get involved in the design process. 1. Too Many Opinions, …
Looking to plan your social media posts with more purpose? This month-by-month social media marketing days guide highlights key marketing dates throughout the year – which is ideal for creating timely and relevant content that connects with your audience and strengthens your brand’s presence online. So check our our social media marketing days list… January …
When you’re editing video content (whether it’s an interview, vlog or for marketing material) there are always choices to be made in terms of the natural flow of the video. The aim of good video editing is to serve the story without any rough cuts or jumps, all the while keeping the viewer interested in …