These two elements of your brand strategy (brand positioning and brand personality) are definately related but are two distinct parts of your brand’s strategy. In a nutshell (meaning you won’t have to read much further if you don’t want to) Brand positioning relates to how the brand is perceived within your market in relation to …
As a graphic designer living in Wales, sometimes I feel like we’re only a drop in the vast ocean which is the rest of the design world. But then I remember that there are designers who live in much more far-flung parts of the world than I do, and that’s why I’d like to shine …