PayPal have recently redesigned their logo. I don’t think their old logo set the world on fire or anything with the design, but in a bid to move out of a generic colour space, have they not just placed themselves into another generic space?
September 2024
We were approached by the FSB, after giving a talk on branding and giving some help on how to spot good design (and not so good design) at a smaller event, to join them at their next annual conference.