Close
 

Why-Why-Why...?

Really? Why do designers think that I want to be seen in this? Why is it that as soon as some designers think about eco-friendly all concepts of style seem to head rapidly for the closest exit—whilst trampling good taste underfoot?

Of course there are a specific set of issues that accompany creating a design for a very eco-friendly vehicle: construction, friction, weight, and the available tech to name just a few. But if we are really going to convince a large section of society to even consider giving up the combustion engine on any level, why do we think that, at the same time, they’ll give up driving something that at least doesn’t make us look like we gave up looking at cars beyond the age of four.

I mean, put it outside a supermarket, stick a coin slot on the side and it wouldn’t look out of place on top of a brightly coloured box with a motor in it that pitches it gently back and forth as vaguely disappointed kids sit in it looking at their mother wondering why they pestered her so much to go on the thing in the first place.

Come on designers of eco-tech, you can do better than this… I mean, look at this and compare. Which product are people going to dream about owning one day?

Beautifully designed car

Jeff

Our New Site

Typically, and this is probably true for many businesses, it took us ages to get our own new site launched. But launched it is...

Read More

Case Study: Forbes

We were approached to look at reinvigorating the brand as a whole, starting with the main element of the logo and then the supporting parts.

Read More

The Power of Colour

We are surrounded with colour. Every day our lives are enhanced by the colours of nature around us. 

Read More

Just My Type

I recently had the pleasure to come across a little gem of a book dedicated to the world of typefaces.

Read More

Delicate Paper Flowers

Pretty awesome paper flower creations.

Read More

VAT on Print Work

Did you know that VAT is zero on some print items, but not others?

Read More

The Designer Says

“I want to make beautiful things even if nobody cares.”

Read More

Information Is Beautiful

The Effectiveness of Infographics

Read More

Leica M Monochrome

Take a look at this thing of beauty and tell us you don't love the magic and romance of monochrome photography...

Read More

What Makes A Designer

What makes a designer a designer? And why can't anyone do it?...

Read More

Property Releases

Something to Watch Out for...

Read More

Social Media

So, you’ve decided to do it, or it’s been foisted upon you, or you feel you have to be involved with social media because everyone else is. Now what?

Read More

Details, Details, Details

It’s a painting right? Well it take’s a little while to accept it, but it’s actually a hyper-realistic painting by the artist Jason de Graaf.

Read More

Fab Free Font

Lovely retro font from Fontfabric

Read More

Elegant Ampersands

More a Graphic Than Type.

Read More

Why-Why-Why...?

Really? Why do designers think that I want to be seen in this?

Read More

Design vs Style

Design & Style. Is There a Difference?

Read More

Close

contact us

Contact Us & Let's Talk

We'd love to have the opportunity to work with you, so why not get in touch and see how we can bring something very special to your next project...

Contact Details
t: 029 2009 9550
The Lab
5 Stangate House
Stanwell Road
Penarth
CF64 2AA